Understand the score, the Digital Twin target, and what the report is really showing.
The report is designed to make the AI visibility gap easy to understand. It compares what the current website gives AI systems today with what a structured Digital Twin layer can provide.
This is the readiness score from the public website scan. It reflects accessible content, discovery signals, structured data, answer-ready pages, location/service clarity and useful image signals.
The target score estimates the likely improvement from adding a controlled AI-readable Digital Twin beside the existing website.
Robots, sitemap, schema, RSS, public JSON, llms.txt style files and other discovery signals.
FAQs, Q&A pages, service explanations and content that can be turned into useful answers.
Business name, category, services, location, contact signals, proof points and image context.
Some websites block automated access, time out, or return very little usable content. When that happens, the report should say the automatic scan could not complete rather than showing a misleading score.
That is not a failure of the business. It simply means the public website may need manual review or a cleaner AI-readable layer.